WHY NOW? Software Universe 2011 and the Next Big Wave

The Next Big Wave.

We think it’s a big idea; so big, in fact, that we’ve made it the theme of Software Universe 2011.  When we talk about innovation, when we talk about our software, when we talk about the forces driving business today, we’ll be doing so with this idea in mind.  What is the Next Big Wave?

In the days to come, we’ll be fleshing that idea out, discussing the details, and find out how it applies to our work, our lives, and our future.  But perhaps the first question we should ask (and answer) is: Why now?  What makes this moment the right moment to discuss the Next Big Wave?

The pace of innovation, and its cousin, creative destruction, is ever increasing.  The invention of paper came more than two thousand years after the alphabet.  The printing press took another twelve hundred years.  The telegraph followed four hundred years after.  The telephone took only forty more.

As Eric Schmidt, CEO of Google said (in 2008, no less), “We create as much information in two days now as we did from the dawn of man through 2003.”

We live in the science-fiction present.  We use virtual keyboards to type words on handheld devices before hurtling those words instantaneously across the globe.  Our applications are migrating from our personal computers (themselves a young invention) to the distributed networks we call the Cloud.  We are adding intelligence to our transportation grids, our hospital rooms, our disaster response centers and our coffee machines.

There is opportunity before us like never before in history, and also complexity.  There are challenges, and when innovation moves as fast as it does, it is not enough to look at the now – we must also, always, look forward.

Now, more than ever, we must anticipate the Next Big Wave.

IBM Software Universe 2011

Don’t forget to stay in touch with us! Connect with us on Twitter, Facebook and YouTube as well. 

You might like to read:

Cloud computing and big data

Recently, there has been a large shift in the way most enterprises work, and many of us have witnessed some workloads being shifted to the Cloud. Starting with simple projects such as storage and deve... Read more

technology and hr conference

As the world gets more interconnected and intelligent, it is changing the way people look at work. Mobile devices and emerging Social technologies are changing the way employees connect to work an Read more

tips for adopting cloud computing

The Cloud revolution has swept several industries and organisations off their feet by changing the way we observe and consume IT services. Stories of successful Cloud implementations, studies by indus Read more

Analytics in HR

A talented and motivated employee is perhaps the most important weapon that an organisation could have in its arsenal. An organisation, ultimately, is full of people, created by the people, and works Read more


Quite often, business leaders buy into the benefits of BYOD -such as, lower hardware cost and higher employee productivity through better connectivity. As per a recent IBM study, 57 percent of enterpr Read more