WHY NOW? Software Universe 2011 and the Next Big Wave

The Next Big Wave.

We think it’s a big idea; so big, in fact, that we’ve made it the theme of Software Universe 2011.  When we talk about innovation, when we talk about our software, when we talk about the forces driving business today, we’ll be doing so with this idea in mind.  What is the Next Big Wave?

In the days to come, we’ll be fleshing that idea out, discussing the details, and find out how it applies to our work, our lives, and our future.  But perhaps the first question we should ask (and answer) is: Why now?  What makes this moment the right moment to discuss the Next Big Wave?

The pace of innovation, and its cousin, creative destruction, is ever increasing.  The invention of paper came more than two thousand years after the alphabet.  The printing press took another twelve hundred years.  The telegraph followed four hundred years after.  The telephone took only forty more.

As Eric Schmidt, CEO of Google said (in 2008, no less), “We create as much information in two days now as we did from the dawn of man through 2003.”

We live in the science-fiction present.  We use virtual keyboards to type words on handheld devices before hurtling those words instantaneously across the globe.  Our applications are migrating from our personal computers (themselves a young invention) to the distributed networks we call the Cloud.  We are adding intelligence to our transportation grids, our hospital rooms, our disaster response centers and our coffee machines.

There is opportunity before us like never before in history, and also complexity.  There are challenges, and when innovation moves as fast as it does, it is not enough to look at the now – we must also, always, look forward.

Now, more than ever, we must anticipate the Next Big Wave.

IBM Software Universe 2011

Don’t forget to stay in touch with us! Connect with us on Twitter, Facebook and YouTube as well. 


You might like to read:

mobile customer experience

The Indian retail industry is in the midst of a revolution. Foreign direct investment and growth of e-commerce is transforming the industry while at the same time Social & Mobile revolution has pu... Read more

big data trends in india

Big Data and its advancements need to be corroborated with more attention as the uptake for Big Data is increasing at a rapid pace with many businesses already seeing value in Big Data initiatives. Bi Read more

cloud computing service providers in india

Technological evolution has made business simpler than ever before. For example, there are 3,000 technology product companies that have set up shop in India since 1990 and 500 of them did so last year Read more

We have applications that are built for the Mobile form that have also been built for the enterprise. However we will not be able to confidently call these ‘enterprise grade applications’. The rea Read more

Customer retention and Big data

A lot has been talked about Big Data and its implications in the field of marketing. One question which has not received adequate attention in these discussions is Big Data and its role in Customer Re Read more