WHY NOW? Software Universe 2011 and the Next Big Wave

The Next Big Wave.

We think it’s a big idea; so big, in fact, that we’ve made it the theme of Software Universe 2011.  When we talk about innovation, when we talk about our software, when we talk about the forces driving business today, we’ll be doing so with this idea in mind.  What is the Next Big Wave?

In the days to come, we’ll be fleshing that idea out, discussing the details, and find out how it applies to our work, our lives, and our future.  But perhaps the first question we should ask (and answer) is: Why now?  What makes this moment the right moment to discuss the Next Big Wave?

The pace of innovation, and its cousin, creative destruction, is ever increasing.  The invention of paper came more than two thousand years after the alphabet.  The printing press took another twelve hundred years.  The telegraph followed four hundred years after.  The telephone took only forty more.

As Eric Schmidt, CEO of Google said (in 2008, no less), “We create as much information in two days now as we did from the dawn of man through 2003.”

We live in the science-fiction present.  We use virtual keyboards to type words on handheld devices before hurtling those words instantaneously across the globe.  Our applications are migrating from our personal computers (themselves a young invention) to the distributed networks we call the Cloud.  We are adding intelligence to our transportation grids, our hospital rooms, our disaster response centers and our coffee machines.

There is opportunity before us like never before in history, and also complexity.  There are challenges, and when innovation moves as fast as it does, it is not enough to look at the now – we must also, always, look forward.

Now, more than ever, we must anticipate the Next Big Wave.

IBM Software Universe 2011

Don’t forget to stay in touch with us! Connect with us on Twitter, Facebook and YouTube as well. 


You might like to read:

Cloud_600x600-1

As more businesses venture into the market with similar business models, price points and marketing strategies, it has become very difficult for organisations to stand out. Technological evolution has... Read more

social-media_600x600

When an organization is more engaged with its employees, it can deliver a higher business return. A Social Business takes advantage of social technologies to make personalized experiences for employee Read more

commerce_320x184

In today’s world where the customers rely on peer opinions over retailers, retailers must foster brand advocates, that which will promote their brand to other the consumers. Such advocates are creat Read more

mobile_320x184 (1)

The uptake for Mobile by the Indian audience over the past few years has been phenomenal. While the Mobile subscriber base has reached a staggering 950 million users, beating world averages with a hug Read more

retail_320x184

As per estimates, the Indian e-commerce industry is estimated to reach $70 billion by 2020. Adding to this, the fact that over half a billion Indians are going to switch over to smartphones in the com Read more